It is the most recent amazing-girl go-to jewelry retail store, a single that shows spectacular parts you are guaranteed not to uncover anywhere else in city, a promise rigorously manufactured to everyone studying this! Zaf Jewels could have been inaugurated relatively not long ago, with its doors flung open to the public on 25 April, and its statement parts sparkling in the warm glow of its chandeliers ever since, but Zafreen Khan, owner and inventive designer, has an inspirational backstory to her business tucked absent until eventually asked.
“Zaf Jewels has been operating for some time now as a purely F-commerce business and it actually took off through the downtime the pandemic made available us. We have, more than the several years, little by little built a loyal subsequent of consumers, a lot of of whom we have experienced the enjoyment of serving more than after, possibly two times or, even thrice. But now I am enthusiastic to get a common entrepreneurial route and develop my manufacturer from its new-found roots listed here at Pink City,” Khan suggests of Zaf Jewel’s diamond-encrusted historical past.
“This is the start off of a new journey for Zaf Jewels and there is no turning again now,” she muses.
Zaf Jewels is a Facebook success tale that took off through advertising are living sessions and seasonal pop-up and trunk reveals. But extra than any of these, what definitely compensated off for the now-proven manufacturer is the variety of jewelry it provides to its customers.
Every single piece at Zaf Jewels demands your focus and this is due to the fact not one of them is standard or commonplace. You may perhaps waltz by way of the store and fixate your eyes on a pair of tablet emerald fall earrings beautifully established on a mattress of 18-carat white gold. You may well even be so bedazzled by the emulating green that a drive over and above your beckoning could pull you to create a entire adornment and attain for the full established: a diamante bracelet and a singularly-studded, filigree ring, each established with more matching emeralds.
If flower energy is your mantra, Zaf Jewels’ patterns of bold blossoms established in sapphires, rubies and glass is confident to be your ideal bet to change heads this summer. Fuchsias, jades, ivories and peaches are just some of the shades this label’s daisy and rose studs occur in, at times also with dangling opulence in the form of pearls or more diamante crystals. Excellent for each day, completely understated.
Possibly, the most signature styles that Zaf Jewels offers are its rarest creations. Encouraging you channel your untamed self are the jeweller’s beautiful Zebra pearl drop earrings, studded with turquoise eyes and crystals tricking you as if they have been diamonds. These are hand-crafted atop a meenakari foundation. If zebras are not rather your spirit animal, scream to the planet how intense you are but only via your mesmerising serpent earrings. Its semi-important stones catch the brightest beam of gentle and baroque pearls exude an air of sophistication, the two incorporating to an unsung notice of glamour your outfit of choice will thank you for!
If you are still baffled about what prized possession Zaf Jewels can include to your treasure trove of jewelry, look through by additional of its luxurious creations these as its pink stone necklace boasting tourmalines and legitimate gemstones, Ottoman swan necklace, entire with ivory crystals and rice pearls, jaguar cuffs with leather straps, additional meenakari bangles, scintillating chandelier earrings and so several far more — its numerous catalogue would span pages!
If it was not crystal clear already, Zaf Jewels is not your operate-of-the-mill jewellery corner, ubiquitously mushroomed in each lane that will have them. It has fashion, panache and a unique nod to Turkish craftsmanship and the record of the Ottoman Empire. Just about every crystal, stone, semi or cherished stone is meticulously pieced collectively and curated by none other than, Zafreen Khan, she who can make the model what we see it to be these days.
When questioned about her private preferences, Khan is quick to state, “Tendencies and it-pieces outline my private design and style quotient. My tales of travel inspire me and I decide on up thoughts from anywhere I go. And that is how I have additional to my selection at Zaf Jewels. This is a curated exhibition of uncommon, incredible jewelry and that is what I want my prospects to recognise and respect.”
And with these kinds of significant hopes and criteria, Zaf Jewels continues to make its mark and attempt to leave an unfathomable imprint in the at any time-evolving jewellery scene of Dhaka.
Picture: Abdus Salam
Handle: Shop #20, 1st Ground, Gulshan Pink Town Procuring Centre
Whatsapp: +44 7747 775731