Ulta Beauty is a ‘Strong Buy’, Sally Beauty a Sell – Raymond James (NASDAQ:ULTA)

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Ulta Salon, Cosmetics & Fragrance Retail Location. Ulta Provides Beauty Products and a Salon XI

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In a notice to clients reassessing the elegance and private treatment house, Raymond James suggested there is a stark bifurcation of winners and losers.

Fairness analyst Olivia Tong discussed that shopper behaviors in the natural beauty house are transforming fast amid inflationary impacts, necessitating a nearer search at the providers in a position to preserve demand from customers and pricing electricity. Tong encouraged customers to prioritize “companies with various merchandise portfolios throughout a wide selection of price tag points” that can endure trade-down impacts as people shift spending and hold exposure to upper-profits individuals that are fewer affected by cost boosts.

Reflecting her current observations, she updated ratings on both of those Sally Splendor Holdings (NYSE:SBH) and Ulta Beauty (NASDAQ:ULTA).

“We are downgrading [Sally Beauty Holdings] (SBH) to Underperform from Market place Carry out as threats of a slowdown keep on to improve,” Tong advised clientele. “While we commonly favor corporations uncovered to expert services and likely out, present-day economic circumstances pose outsized headwinds to the very low-money consumer— the critical demographic for SBH.”

By distinction, Ulta Elegance (ULTA) was cited as one of the most resilient stocks in the market as dangers of a economic downturn rise.

“In our watch, Ulta is one particular of the very best positioned vendors thanks to the attractiveness of the large-development/superior-margin natural beauty class, Ulta’s rewards plan which has 38M associates (and facts on their paying for routines), and the retailer’s vast assortment of price factors, supplying it a better likelihood of retaining its consumers even if they start out to find out lessen-priced substitutes,” Tong discussed.

She additional that should really a economic downturn come to fruition, Ulta (ULTA) must be ready to stand up to the impression, detailing the business is much superior positioned at present than it was in the recessionary natural environment of 2008 to 2009. As this kind of, Tong upgraded shares from “Outperform” to “Strong Buy” and lifted her price goal from $475 to $485.

Shares of Sally Beauty Holdings (SBH) fell more than 4% in premarket trading on Wednesday even though Ulta Attractiveness (ULTA) shares rose by about 1.9%.

Go through a lot more on why Ulta was conversely outlined as a ‘best plan short’ at Hedgeye.

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