Tommy Hilfiger to Participate in Decentraland Metaverse Fashion Week


Tommy Hilfiger, which is owned by PVH Corp., is taking part in the inaugural Metaverse Style Week, hosted by Decentraland. It will choose place from Thursday to March 28.

Hilfiger will virtually showcase its spring 2022 collections, in addition to hosting a electronic retail platform where by consumers can store NFTs for their avatars or acquire actual physical objects from in the metaverse.

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This virtual purchasing practical experience is brought to daily life in partnership with Boson Protocol — the commerce settlement layer for Web3 enabling the exchange of electronic belongings for physical goods, products and services and encounters.

“When I established my namesake model in 1985, I by no means imagined I’d see a time when vogue weeks would be held in a 3D, thoroughly digital earth,” said Tommy Hilfiger. “As we further more check out the metaverse and all it has to supply, I’m motivated by the energy of electronic engineering and the alternatives it offers to engage with communities in fascinating, related strategies.”

Metaverse Trend 7 days will attribute far more than 50 luxury and digital brands that will showcase new collections and host presentations, conversations, concert events, following parties and film installations, all practically. A luxury searching spot named the “Boson Portal — Trend District” has been built to be equivalent to Paris’s legendary Avenue Montaigne, exactly where makes can virtually sell equally electronic and bodily objects via NFTs.

The Tommy Hilfiger retailer is positioned inside of Boson Portal. Customers can teleport their avatar to the virtual keep and shop a range of confined-version products and solutions from the spring 2022 collections. Guests will come across floating 3D renders of signature types, together with the varsity jacket for men, the madras shirt for women of all ages and a unisex hoodie showcasing the Hilfiger symbol. The items can be purchased as NFTs, which are redeemable for bodily items shipped to customers’ doors. Tommy Hilfiger Decentraland Wearables will also be offered for order in the retailer by means of the Decentraland marketplace.

Hilfiger has been innovating in the metaverse for quite a few years. In 2020, he introduced “Tommy Island” in Animal Crossing, and in 2021, he cast a strategic Roblox partnership. Before this year, he introduced Staff Tommy, a group-led initiative to recognize the gaming earth.

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