Sustainable jewellery and mindful designs epitomise trailblazing brand


You have in all probability witnessed Wanderlust + Co’s jewels close to, having social media by storm. The Malaysian jewelry model has crafted a escalating world wide fanbase of buyers, influencers and Hollywood A-listers alike.

Founder and running director Jenn Lower is one particular of those formidable business owners who has a keen eye for type and fuelled by enthusiasm and grit, is laser centered on acquiring her desires.

“I essentially came up with the thought of starting up Wanderlust + Co in my early 20s, although I was residing and working in the trend retail sector in Australia,” Lower reveals. “I realised then that there was not a wearable extras brand that was on-development but inexpensive, and I dreamt of bridging that gap.

“I was actually passionate about generating beautiful and elegant jewelry pieces at an inexpensive rate level. This passion pushed me to design pieces based on instinct and individuality. I was eager to create a group embracing jewelry trends with larger accessibility and building encounters exactly where persons could celebrate their individuality and personalized sense of design via their components.”

Opposite to what you may possibly consider, Very low doesn’t appear from a prolonged line of jewelry makers. In actuality, she experienced under no circumstances dealt with jewellery creation right before founding Wanderlust + Co (WCO).

“I commenced from scratch,” she shares. “At that time, the e-commerce globe as we know it now – with applications like Shopify and Instagram and payment gateways like Stripe – did not exist. We only had PayPal. And the whole web-site was built on Blogspot and WordPress!”

In those early times, a single of the brand’s ambitions was to develop from a modest area enterprise into setting up a potent world-wide presence. Above the several years the brand name has noticed remarkable professional accomplishment, with its pieces being spotted on a extended list of trend setters and top rated celebs together with Kendall Jenner, Vanessa Hudgens and Selena Gomez, jumpstarting its rise to fame.

Low shares that WCO has occur a extended way as a manufacturer because it begun in 2012. “As we tactic our 12th year anniversary this yr, I am grateful for our fantastic local community of manufacturer good friends, whom we fondly contact our #WCOgirlgang.”

Wanderlust + Co offers elegant jewellery pieces at an affordable price point.Wanderlust + Co delivers elegant jewellery pieces at an very affordable rate point.

Instinct, individuality, sustainability

“Brands of the future,” Lower describes, are a lot a lot more than quantities and base traces – they are about customers and their values, identities and journeys.

“Our mission has usually been to encourage and empower our buyers with thoughtfully produced parts. It’s not just about searching very good on the exterior, we also want to structure items that discuss to our peoples’ values and aspirations. Today, we consciously produce jewelry that is sort to your pores and skin and the earth, aligned with the sustainability mission we started six decades ago, together with our ethos of celebrating intuition and individuality.”

Reduced claims it is the brand’s motivation to sustainability and its ethos that have been the differentiator to customers. She shares that even in the aggressive e-commerce place, she is self-confident in the toughness of the #WCOgirlgang group.

“We’ve experienced so much pretty comments from our shoppers above the years who inspire us to increase up to the problem of developing thoughtfully intended pieces that inspire joy even though staying variety to our planet.”

Now, WCO plans to continue improving upon its manufacturing system in a mindful and sustainably-acutely aware fashion. Low suggests: “We feel that magnificence lies not only in the ‘end product’, but also in the journey of creating it. We do the job with our factories to lower wastage and recycle where ever doable. We hope that with the ongoing attempts and enhanced sustainable procedures, we can make a distinction.

“Socially-conscious buyers are searching for authenticity and sustainable style wearables now, much more than ever. We want to be equipped to make significant and nicely-beloved products that they will enjoy for many decades to appear.”

WCO also is effective with suppliers and artisans who share their vision on committing to sustainable and renewable techniques, transparency and global ethical trade specifications. Its factories are SA 8000 and ISO14001 certified, supporting fair therapy and wages of staff members, and every jewel piece is created with recycled brass and small emission procedures.

According to Low, pieces that keep meaningful tales driving them resonate most with WCO consumers. “Our most recent ‘Breathe Mantra Necklace’ and ‘Give It Time Necklace’, featuring uplifting mantras, have been our community’s favourite models.”

Jewellery pieces like the Give It Time Necklace’ and ‘Breathe Mantra Necklace’ have meaningful stories behind them and resonate well with customers.Jewelry parts like the Give It Time Necklace’ and ‘Breathe Mantra Necklace’ have significant tales guiding them and resonate effectively with consumers.

Just one of the points that Reduced is especially proud of is the reality that WCO is a female-led firm with a practically 100% woman crew. As a potent advocate for female empowerment in the place of work, Minimal is committed to mentoring and coaching her workforce users to nurture their expert development.

“Developing and escalating your group is not confined to specific times or time periods” she shares. “Rather, it is producing and encouraging genuine conversations and wholesome issues and collaboration. I strive to generate an environment where my staff is capable to do their ideal operate, although sensation supported and fulfilled. Becoming a compassionate leader is what matters most.”

Reduced believes that the future is female and hopes that young gals discover empowerment and belief in just, so they can go on to be their ideal correct selves and grow wherever they are in their journey.

One of the things that Low is especially proud of is the fact that WCO is a female-led company with a nearly 100% female team, seen here at a company pajama party!A single of the factors that Low is in particular very pleased of is the point that WCO is a female-led company with a just about 100% woman workforce, observed here at a company pajama social gathering!

Pandemic pivots

The past two decades have been very surreal possessing to navigate by way of the numerous uncertainties and alterations we confronted both equally as a company and as men and women through the pandemic, Small reveals.

“We had to pivot pieces of our over-all small business system and working day-to-day operations to optimise for a lot more sustainable and versatile business enterprise techniques,” she shares, adding that the pandemic also furnished time to be introspective and reflective. “We’ve manufactured it a precedence to stay digitally linked with our international viewers by way
of Instagram Stay sessions and Q&As.”

Some of the strategies WCO carried out concentrated on the wellbeing of its group, with boards and information on self-treatment and mental health, prioritising persons and encouraging dialogue in just its #WCOgirlgang local community. Initiatives integrated a four-7 days series of Instagram Dwell periods to support discussions close to wellness, positivity and all points that sparked joy through the world-wide lockdown.

“We’ve normally believed in obtaining a potent digital existence as the foundation of our manufacturer system. We have focused on frequently escalating our awareness through revolutionary social media tactics and digital advertising and marketing. We are certainly blessed to be residing in a electronic earth, which gives us access to many wonderful opportunities at our fingertips.

“As a digitally indigenous brand with an omni-channel small business that ships around the globe, we are also grateful to our stockists about the environment, these as Revolve (US), John Lewis (Britain) and the Legendary (Australia), for aiding us improve our international presence. We at this time also have our pop-up keep in Bangsar Village 2, in Kuala Lumpur,” Low suggests.

Lately, the growing WCO staff of almost 30 potent moved into a manufacturer new business office, a zen-influenced place they fondly contact WCO HQ 2.. “Having been in our prior house for in excess of eight a long time, the team and I are tremendous psyched to settle into our new dwelling and can’t wait around to see what the new chapter delivers,” she added.

Producing feeling of the numbers

When it will come to dealing with the accounts, WCO has an in-house finance staff of two, who work with their exterior monetary advisors. Presented the have to have to collaborate and share information, they necessary a technique that would assistance maintain the small business information organised, up to day and simply available.

“I was on the lookup for an accounting answer that was agile and effortless-to-use,” Reduced suggests. Which is how Xero’s cloud accounting system came into the image. The WCO workforce has been applying Xero now for about 6 many years.

“At that time, we were migrating from Excel spreadsheets to the cloud. There was a whole lot of manual paperwork, which was time-consuming for the team. For me, Xero was an obvious option when we have been evaluating devices. The beauty of Xero is the versatility it offers to run the small business from everywhere, be it get the job done, home, or on the go. With Xero, we have been capable to work remotely and deal with our workflows a lot more effectively with sales, inventory and fiscal knowledge syncing seamlessly from application to app absolutely built-in within just our accounting system. We also like how user-welcoming it is, alongside with the solid consumer guidance it delivers.”

Low adds that Xero’s fiscal reporting functions make it effortless to verify on the enterprise progress at a snapshot. Its multi-forex function also will come in tremendous helpful, creating it easy to change currency rapidly – “at the snap of our fingers!”

This features will make the full procedure quite convenient with conversions performed and current quickly according to the day-to-day currency charge. “This,” claims Jenn, “is incredibly useful specially because we deal with a variety of currencies as a cross-border brand name. Currently being in a position to obtain and deliver invoices and prices in different currencies has actually helped us with our efficiency.

“With Xero’s multi-currency conversion feature, it is straightforward to develop reviews or check out all revenue transactions in a unique forex of our preference. By seeing multiple currencies transformed side by facet, it presents us a true-time check out of our international currency exposure.”

Low provides that as a result of Xero, she can also observe and regulate mounted assets by environment up a sign-up to history and depreciate them. “It does not sound really alluring, but as a business enterprise, it’s exceptionally critical to recognize your profit and reduction (P&L) statement and equilibrium sheet. With Xero, I can have a crystal clear economic perspective of the organization at any time.”

Brimming with charisma, compassion and creative imagination, alongside with the right electronic instruments and systems for them to expand and prosper, Wanderlust + Co is established to continue on shining on a world wide phase.


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