“For the final 5 many years, Sally Natural beauty has supplied buyers with top rated-top quality goods so they can be their individual ‘pro’ at home,” stated Chris Brickman, Main Govt of Sally Magnificence Holdings. “We have advanced from a single-retail outlet in New Orleans to a worldwide operation comprising additional than 5,000 locations. We are very pleased to launch a new period in this article at Sally that reaffirms our authority in the hair and elegance market.”
In find cities, Sally shoppers will find out a new in-retailer experience showcasing new brand name messaging, improved wayfinding, further schooling for associates, as properly as up to date POS programs and integration of AI technological know-how. The enhancements are made to assist consumers make more self-assured purchase selections.
Sally Beauty’s brand relaunch extends to the electronic house with the start of the #SallyCrew Influencer Software. Sally Elegance is now accepting apps from attractiveness influencers to serve as Sally Attractiveness model ambassadors. The method establishes formal partnerships with dynamic market tastemakers to help Sally’s increasing digital viewers even more “Unleash their PROtential.” 5 #SallyCrew associates will be selected, each and every earning a a person-year, compensated deal of up to $150,000, qualified business coaching and spokesperson possibilities, among other added benefits.
“Sally Attractiveness is committed to empowering buyers to just take magnificence into their individual arms, and we are searching for influencers who can support achieve this mission and interact our audiences in persuasive ways,” claimed Carolyne Guss, group vice president of advertising and marketing. “We appear forward to doing the job with inspiring artists in our industry to showcase Sally Beauty’s ahead-pondering solution to hair treatment and beauty.”
Sally Beauty’s brand name relaunch also includes its cellular app, which incorporates ground breaking capabilities of its cellular-very first internet site, as very well as in-application-only features. The app also supports Sally Beauty’s revamped rewards system, enabling users to effortlessly keep track of their factors and entry reward certificates for swift redemption.
About Sally Attractiveness Holdings, Inc.
Sally Natural beauty Holdings, Inc. (NYSE: SBH) is an worldwide specialty retailer and distributor of skilled magnificence supplies with revenues of approximately $3.9 billion every year. By means of the Sally Magnificence Offer and Magnificence Units Group corporations, the Business sells and distributes by means of 5,089 suppliers, which include 179 franchised units, and has functions in the course of the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Eire, Belgium, France, the Netherlands, Spain and Germany. Sally Magnificence Supply outlets give up to 8,000 products for hair colour, hair care, pores and skin treatment, and nails through proprietary manufacturers this kind of as Ion®, Generic Value Products®, Over and above the Zone® and Silk Elements® as nicely as qualified strains these types of as Wella®, Clairol®, OPI®, Conair® and Sizzling Shot Tools®. Magnificence Systems Team stores, branded as Cosmo Prof® or Armstrong McCall® retailers, along with its outside the house sales consultants, provide up to 10,500 skillfully branded goods including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, meant for use in salons and for resale by salons to retail consumers. For far more facts about Sally Attractiveness Holdings, Inc., be sure to take a look at
Media Speak to: Dana Rueda
Source Sally Natural beauty Holdings, Inc.