PGI’s latest jewellery review shows continued demand for premium platinum products


Market improvement organisation Platinum Guild International (PGI) has released its hottest ‘Platinum Jewelry Business Review’ (PJBR), in which it highlighted platinum’s prestigious picture amid jewelry suppliers across the globe and their shoppers.

“Platinum’s one of a kind characteristics continue to aid buyer desire and even more generate margins for the field, specially by way of branded collections that attractiveness to affluent prospects,” PGI reported, adding that the functionality of platinum and the psychological connections that it crafted with customers created it a premium preference for differentiation within the good jewellery industry.

“The PGI has been doing work with companions in integrating platinum into branding strategies . . . Increasingly, developing brand names and stories all over branded collections are instrumental to raising consumers’ willingness to make a acquire. Significantly retailers, manufacturers and designers are leveraging the special features of platinum to drive their enterprises,” mentioned PGI CEO Huw Daniel.

He believed that, via its unique homes and heritage, platinum was effectively put to travel margin progress in the upper market phase, which was projected to improve more quickly than the complete industry.

In the PJBR, jewelry brand names – from luxury residences to sector-leading retail chains – recognised the differentiating attributes of platinum, these types of as its strength, its in a natural way white colour, and its illustration of considerable meanings and thoughts as a central section of their offering and jewelry-making culture.

In addition, iconic jewellery brand names had been informed of the metal’s versatility, thus lending itself to intricate and fantastic types.

The prevalence of branding and the beneficial development of branded collections have been mirrored in platinum’s vital marketplace performances in 2021, in which they served as a worthwhile tactic for producing price and sustainable small business growth in the post-pandemic era, PGI said.


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