Paris Jackson Tapped for KVD Beauty Partnership


Paris Jackson is embarking on her initial elegance partnership.

The design and actress has been tapped by KVD Attractiveness for a manufacturer partnership, generating her the initial face of the brand name. Jackson joins the brand as it is launching its new Tattoo Pencil Liner.

“As an artist, I was quickly drawn to KVD Splendor for their motivation to artistry and self-expression, both of those of which are big pieces of my individual id,” Jackson said in a statement. “I also take pleasure in how the model delivers tattoos and cosmetics with each other in such a stunning way. Paired with the point that they’re 100 % vegan and cruelty-no cost, this partnership with KVD Natural beauty feels definitely natural and I can’t wait for all the thrilling points to come.”

Jackson appears in campaign imagery for the manufacturer wearing the new Tattoo Pencil Liner. The solution was influenced by the brand’s finest-promoting liquid liner and arrives in 10 matte pigment shades. The eyeliner retails for $22 and is obtainable on the brand’s website as very well as at Sephora and Ulta Elegance.

“Paris exemplifies so much of what KVD Attractiveness stands for — kindness, discovery and individuality, to title a few,” claimed Tara Loftis, worldwide vice president of advertising and general public relations at KVD Elegance. “As swish as she is lovely, we are so psyched to be partnering with this kind of an inspiring, highly effective woman as our new manufacturer ambassador and the experience of Tattoo Pencil Liner. We know this partnership will be a good achievements, and there’s no one particular we’d alternatively do the job with than Paris for this fascinating journey.”

KVD Natural beauty was formerly known as Kat Von D Splendor, launching in 2008 by celeb tattoo artist Katherine von Drachenberg, also regarded as Kat Von D. Von Drachenberg sold her possession shares of the brand in January 2020 to Kendo, the LVMH-owned beauty brand incubator that served her launch the manufacturer. The model also relaunched underneath the name KVD Splendor.

Given that the relaunch, the brand has retained and grown its customer base thanks to the latest start of its viral Great Apple foundation balm. The product’s level of popularity led to the start of a concealer variation previously this yr.

Jackson, the daughter of late musician Michael Jackson, has built a name for herself in the modeling environment by starring in strategies for Stella McCartney, Calvin Klein, AGL Shoes and other individuals. She also built her runway debut at Jean Paul Gaultier’s remaining couture display in January 2020.

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