Introducing comic Melissa Villaseñor as Penny James, a style-loving,
household-decorating, crimson eyeglasses-sporting JCPenney superfan
This press release functions multimedia. See the total launch here: https://www.businesswire.com/news/residence/20220404005312/en/
JCPenney reveals its new “Searching is Again!” brand campaign. (Image: Small business Wire)
The integrated marketing campaign includes a refreshing manufacturer glimpse in suppliers and on the net a celebration of buying and the Company’s 120th birthday with a exclusive product sales marketing of 30% off storewide in addition for our reward users, an more $10 bonus reward for every single $50 spent now by way of April 12 a sequence of promoting places featuring Melissa Villaseñor as the fabulously unique and self-assured Penny James and the JCPenney Cross-Place “Shopping is Back!” Tour, that delivers the social gathering to households and communities across the U.S.
“The JCPenney brand name holds an unbelievably special location in tens of millions of Americans’ closets, houses and recollections. We celebrate this legacy although exhibiting a reinvigorated JCPenney brand name that expresses our vitality and optimism, which we want shoppers to experience with us,” said Monthly bill Cunningham, vice president, Marketing and advertising. “JCPenney is transforming by itself with innovation and imagination and is ready to get back again to connecting with our buyers via shopping.”
“Buying is Back!” and Right here to Remain
Buyers are extra completely ready than at any time to get back out there, to the destinations and men and women that deliver them contentment. JCPenney is main the demand to welcome men and women into stores across The united states, the place people can reconnect with all the causes they like the browsing expertise. At JCPenney places and on the internet, prospects will take a look at and uncover merchandise for just about every minute huge and little and know for specific that “Shopping is Again!”
To provide to the campaign to lifestyle, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Television set and movie comedian and present cast member of “Saturday Night time Reside,” transforms into Ms. James, the final All-In Searching Fanatic who finds happiness in each corner of JCPenney.
As a JCPenney superfan, Ms. James is viewed all over video and graphics sharing all the reasons to enjoy the JCPenney browsing experience, from modeling fabulous outfits, cozying up with household décor, calming with a hair cure and fashion, and purchasing a pair of sassy, JCPenney-red prescription glasses. She joyously declares, “Searching is Back again!”
“The character of Penny James is a playful tribute to our prospects and what they love about JCPenney. Purchasing is back again, and it’s time for JCPenney to be bold and lively, just like Penny,” reported Carl Byrd, vice president, Resourceful & Brand name Synergy. “We found a dream collaborator in Melissa, who graciously assisted convey this unforgettable and endearing agent of our model to existence.”
Ms. James needs JCPenney a joyful 120th birthday in the very first online video spot airing now.
120 Many years Young
Due to the fact April 14, 1902, JCPenney has lived by The Golden Rule to provide model and benefit to functioning family members throughout the place. The Organization advanced with these families by redesigning procuring activities, embracing manner and cultural developments, and enriching specific traditions. Right now, JCPenney proudly delivers back procuring as the only a single-end desired destination furnishing various clients with trend, quality, ease and worth no subject where by, when or how they want to shop.
“As we achieve the 120-yr milestone and move into a new period — for manner and our Organization — there’s a lot of exhilaration all-around JCPenney, which shines as a result of in our marketing campaign,” explained Cunningham. “‘Shopping is Back!’ permits us to spotlight our standout portfolio of personal brand names, nationwide models and partnerships, the inclusivity at the heart of our Enterprise and merchandise assortments, and the perform we have performed as a small business to evolve the moment once more.”
Serving Up Fashion & Ordeals Nationwide
JCPenney can take “Purchasing is Again!” on the road with a tour crossing The united states. Every single stop will supply a block celebration-type celebration with neighborhood meals vendors, online games, music and giveaways. People are invited to sign up for as the Corporation pays tribute to the consumers it has served for generations and welcomes new kinds with a celebration 120 a long time in the earning.
“We’re grateful for the tens of thousands and thousands of shoppers who have demonstrated their JCPenney love and loyalty,” stated Cunningham. “There’s no additional genuine way to thank them, our associates and the communities we provide than by generating ordeals that tap into JCPenney memories we cherish and producing new kinds, way too.”
JCPenney and its associates will also group up with nonprofit partners in the communities the tour visits to support the Company’s philanthropic mission to support near the option gap for below-resourced youth.
Capture the JCPenney Cross-Region “Browsing is Back again!” Tour as it would make its way coastline-to-coast traveling to outlets setting up May well 14 as a result of the summer months and back again-to-faculty year:
Torrance, California – May possibly 14
Henderson, Nevada – Could 21
Lone Tree, Colorado – May well 28
El Paso, Texas – June 4
Frisco, Texas – June 11
Springfield, Missouri – June 18
Schaumburg, Illinois – July 2
Fort Wayne, Indiana – July 16
Louisville, Kentucky – July 23
Buford, Ga – July 30
Whitehall, Pennsylvania – August 6
Yard Town, New York – August 13
Visuals and Resources
To down load this launch and hi-res multimedia, make sure you pay a visit to the JCPenney Newsroom.
JCPenney is the procuring place for various, operating American people. With inclusivity at its core, the Company’s item assortment satisfies customers’ daily requirements and will help them commemorate each specific situation with type, high quality and worth. JCPenney presents a wide portfolio of vogue, clothing, house, elegance and jewelry from countrywide and non-public makes and supplies private providers such as salon, portrait and optical. The Company and its 50,000 associates globally serve clients in which, when and how they want to store – from jcp.com to extra than 650 shops in the U.S. and Puerto Rico.
In 2022, JCPenney celebrates 120 decades as an legendary American model by continuing its legacy of connecting with prospects by way of buying and local community engagement. Make sure you take a look at JCPenney’s Newsroom to discover far more and adhere to JCPenney on Facebook, Instagram, Twitter and LinkedIn.
Check out supply version on businesswire.com: https://www.businesswire.com/information/home/20220404005312/en/
Melissa Seekely, Corporate Communications Manager, JCPenney