JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand


Introducing comic Melissa Villaseñor as Penny James, a manner-loving,
home-decorating, red eyeglasses-donning JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(Enterprise WIRE)–JCPenney — the shopping desired destination for numerous, doing the job American people — reveals now the “Searching is Back!” brand marketing campaign.

This press launch options multimedia. See the total release listed here:

JCPenney reveals its new “Browsing is Again!” brand name marketing campaign. (Photo: Business Wire)

The integrated marketing campaign includes a fresh brand name look in suppliers and on-line a celebration of shopping and the Company’s 120th birthday with a distinctive gross sales promotion of 30% off storewide in addition for our reward associates, an additional $10 bonus reward for every $50 put in now through April 12 a sequence of marketing places featuring Melissa Villaseñor as the fabulously exceptional and confident Penny James and the JCPenney Cross-Nation “Browsing is Back again!” Tour, that brings the occasion to people and communities across the U.S.

“The JCPenney brand retains an exceptionally special place in hundreds of thousands of Americans’ closets, residences and reminiscences. We celebrate this legacy though exhibiting a reinvigorated JCPenney brand name that expresses our power and optimism, which we want shoppers to encounter with us,” claimed Bill Cunningham, vice president, Advertising and marketing. “JCPenney is transforming by itself with innovation and creativity and is ready to get back again to connecting with our clients by means of shopping.”

“Shopping is Back again!” and In this article to Stay

Customers are extra prepared than ever to get again out there, to the places and individuals that bring them joy. JCPenney is main the charge to welcome people into shops throughout America, wherever people can reconnect with all the causes they really like the searching working experience. At JCPenney locations and on the net, customers will explore and uncover solutions for just about every moment large and modest and know for specific that “Searching is Back!”

To bring to the marketing campaign to daily life, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Tv set and film comic and present-day forged member of “Saturday Night time Stay,” transforms into Ms. James, the greatest All-In Procuring Fanatic who finds pleasure in just about every corner of JCPenney.

As a JCPenney superfan, Ms. James is noticed throughout movie and graphics sharing all the factors to appreciate the JCPenney shopping expertise, from modeling wonderful outfits, cozying up with home décor, enjoyable with a hair remedy and type, and purchasing a pair of sassy, JCPenney-crimson prescription eyeglasses. She joyously declares, “Purchasing is Back!”

“The character of Penny James is a playful tribute to our prospects and what they appreciate about JCPenney. Searching is again, and it’s time for JCPenney to be bold and lively, just like Penny,” said Carl Byrd, vice president, Innovative & Model Synergy. “We identified a desire collaborator in Melissa, who graciously helped provide this unforgettable and endearing representative of our brand name to lifetime.”

Ms. James wishes JCPenney a satisfied 120th birthday in the 1st movie spot airing now.

120 Many years Younger

Considering that April 14, 1902, JCPenney has lived by The Golden Rule to carry design and style and worth to working family members throughout the state. The Business progressed with these households by redesigning browsing experiences, embracing vogue and cultural tendencies, and enriching unique traditions. Today, JCPenney proudly delivers back again purchasing as the only just one-prevent location furnishing diverse shoppers with style, good quality, usefulness and value no subject in which, when or how they want to shop.

“As we get to the 120-year milestone and phase into a new year — for manner and our Company — there’s a great deal of enjoyment all over JCPenney, which shines by in our marketing campaign,” reported Cunningham. “‘Shopping is Again!’ lets us to spotlight our standout portfolio of private models, nationwide makes and partnerships, the inclusivity at the coronary heart of our Corporation and solution assortments, and the operate we’ve carried out as a enterprise to evolve once again.”

Serving Up Type & Ordeals Nationwide

JCPenney will take “Browsing is Again!” on the road with a tour crossing The usa. Every halt will present a block occasion-model celebration with local foodstuff distributors, online games, music and giveaways. Family members are invited to join as the Firm pays tribute to the customers it has served for generations and welcomes new types with a celebration 120 a long time in the earning.

“We’re grateful for the tens of tens of millions of buyers who have shown their JCPenney adore and loyalty,” reported Cunningham. “There is no a lot more authentic way to thank them, our associates and the communities we serve than by creating activities that faucet into JCPenney memories we cherish and producing new ones, much too.”

JCPenney and its associates will also crew up with nonprofit companions in the communities the tour visits to guidance the Company’s philanthropic mission to support near the opportunity hole for below-resourced youth.

Capture the JCPenney Cross-Place “Shopping is Back again!” Tour as it tends to make its way coast-to-coast going to retailers starting May possibly 14 as a result of the summer time and back again-to-school period:

  • Torrance, California – May perhaps 14

  • Henderson, Nevada – May well 21

  • Lone Tree, Colorado – May perhaps 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Georgia – July 30

  • Whitehall, Pennsylvania – August 6

  • Back garden Metropolis, New York – August 13

Pictures and Means

To download this launch and hi-res multimedia, please pay a visit to the JCPenney Newsroom.

About JCPenney

JCPenney is the browsing vacation spot for varied, performing American families. With inclusivity at its core, the Company’s item assortment fulfills customers’ each day wants and helps them commemorate every single specific situation with model, top quality and price. JCPenney offers a broad portfolio of vogue, apparel, home, elegance and jewelry from national and personal makes and delivers individual expert services including salon, portrait and optical. The Enterprise and its 50,000 associates throughout the world provide shoppers exactly where, when and how they want to store – from to much more than 650 outlets in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 decades as an iconic American brand by continuing its legacy of connecting with consumers by way of shopping and group engagement. Please go to JCPenney’s Newsroom to understand additional and abide by JCPenney on Fb, Instagram, Twitter and LinkedIn.

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Melissa Seekely, Company Communications Manager, JCPenney
[email protected]


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