Welcome to Shop My Routine, a series that explores the beauty routines of CEOs, tastemakers and influencers, while highlighting the essentials that make their day-to-day easier.
To say Chriselle Lim has a lot going on is an understatement. With a combined 5 million followers across Instagram, TikTok and YouTube, the Korean-American influencer is known for her chic style and entrepreneurial prowess. Along with myriad fashion and beauty partnerships via her company Cinc Studios, the former wardrobe stylist is co-founder of parenting lifestyle brand Bumo (she has two daughters who she co-parents with their father).
In Lim’s latest venture, she’s collaborated with business partner Ben Bennett to relaunch clean fragrance brand Phlur. “I would say scent has healed me,” says Lim, who touts the power of fragrance and the inspiring role it’s played in the ups and downs of life. The brand’s first eau de parfum Missing Person went viral on social media, selling out twice and garnering a growing waitlist of over 200,000. “We describe this one as the smell of a lover left on a t-shirt. It’s a really beautiful, light skin musk that’s fresh and woody, and it just melts onto your skin.”
With back-to-back travel, juggling various businesses and parenting little ones along the way, Lim finds balance in her end-of-day ritual. “It’s my nighttime routine that I really look forward to because the mornings are kind of crazy with the kids,” she says. “I always take a shower at night—it’s my way to cleanse the day. Then I’ll do my tea and catch up with what I need to, but put a marker [to stop working]
at around 10pm. I spend a lot of time reading; it relaxes me, and I pass out.” Here, Lim shares the essentials to help her unwind, beauty and travel favorites and her go-to regimen for jet lag.
Chriselle Lim’s Beauty, Wellness And Travel Staples
A Bright, Woody-Floral Signature Scent
A Head-To-Toe Hydrating Balm
Her Holy Grail Night Cream
A Nourishing, Spa-Worthy Body Wash
A Deeply Moisturizing Mask For Thirsty Hair