Maison Pyramide is a single of the Middle East’s best consumer brand name developing platforms. The a few women of all ages co-founders are 1 of the several gals-led organizations in the region with a mission on developing bridges in between brands in Europe and the Center East. Symbolizing top rated vogue brands in the region, as well as life style, luxury, and media sectors, Maison Pyramide gives expertise-led ideas and occasions for emerging expertise.
Giovanina Atieh, Maria Munoz, and Nathalie Mroue all started Masion Pyramide. All a few women introduced expertise and knowledge into their company possessing now labored in the sectors they characterize now. “After getting gathered several years of practical experience functioning across the unique industries of vogue, life style, retail and media, between the area and internationally, we all located ourselves primarily based in the MEA,” shares Munoz. “We would spend hours speaking about our views of the untapped probable of trend, way of life, and consumer brand names in the region- and where the sector could be headed with the proper ecosystem and expert guidance. It was through these discussions that the notion for Maison Pyramide started to condition up. We began to imagine about combining our international backgrounds and develop a platform that can support develop the global fashion, luxurious, and life-style makes of the long term.”
Previous year the trio had been ready to secure a threefold profits from their streamlined techniques of generating activations, gross sales, and distribution expert services to these in fashion, way of living, retail, and media. If you have been to Cairo in the previous couple yrs, you know the metropolis of 20 million+ has taken a increase. The Egyptian capital is exactly where two of the Maison Pyramide co-founders dwell, Giovanina Atieh and Maria Munoz.
Burberry has three suppliers in Cairo, and Emporio Armani, Ralph Lauren, Carolina Herrera, Longchamp, and Tommy Hilfiger are a couple of the luxury brands located in the town. Elie Saab, the renowned Lebanese designer held a manner display there in December, as perfectly as for the launch of the Elie Saab signature villas. And with the opening of the St. Regis in Cairo in 2019, together with other luxurious motels like the Four Seasons Cairo and the Conrad Cairo, the metropolis is a beacon of luxurious and all those wanting to do business in Egypt.
In Egypt, as perfectly as in the Center East there is a surge of artistic talent. This in convert has impacted the artistic economy. Mroue points out that authorities businesses and foremost general public figures are fostering these private initiatives. “Because of our special vogue and retail abilities, as properly as our personal expertise of the area, we have uniquely positioned ourselves at the epicenter of this interesting revolution, where trend and way of living meet up with retail, media, and community affairs in the Middle East.”
Doing work with the European Financial institution for Reconstruction and Enhancement (EBRD), Maison Pyramide is advising the financial institution on how SMEs in North Africa and Qatar- for instance Trend Trust Arabia- is capable to aid emerging manner makes soar. In Saudi Arabia, Maison Pyramide is doing the job with MDLBEAST in their progress of the region’s group-led sustainable festival manufacturer.
Mroue details out that they have been working in KSA (Kingdom of Saudi Arabia, as it’s identified as in the location) given that 2018, prior to the Kingdom opening its doors to global travellers. “It was an vital marketplace to faucet early on contemplating it retains the region’s most sought-following life-style client – with that stated, it has been enjoyable to witness and be part of the growth of the life style and leisure industries there by means of the different initiatives and tasks we have been commissioned on above the decades,” she suggests.
Shaping style models in the Middle East
Lebanese high-quality jewelry model L’atelier Nawbar, started by two sisters is one particular of their consumers. The trio looks for pure expertise, vision, and perseverance in their choice method of designers they work with. Assisting regional manufacturers be reason pushed, even though developing a distinctive identity is what the business has been able to do for manufacturers like Okhtein, what have achieved an worldwide position.
“The sales and distribution arm of the small business also not too long ago introduced a $10 million (USD) financing program for emerging and youthful founded trend labels, providing them the chance to fund their manufacturing cycles and redeploy income flow on substantially needed brand consciousness initiatives,” suggests Attieh. “First in the Middle East, this software demonstrates the firm’s motivation to each innovate and guide and is one of a lot of initiatives Maison Pyramide has been performing on about the previous year.
Performing with the two personal and general public sectors, the females at Maison Pyramide are centered on encouraging rising expertise excel. “We are formal associates of Vogue Belief Arabia and have taken on a mentorship function alongside the internet hosting of the Prize’s regional winners through our revenue system,” carries on Attieh. “We also get the job done consistently with banking companies these kinds of as AAIB to sponsor and support youthful local designers generate a house in the bustling global marketplace.”
Very last 12 months they opened an workplace in Dubai, an institutionalized corporate governance with the appointment of a new chairman and shareholder, Yann Pavie. “In a short time, Maison Pyramide has developed a extremely distinguished keep track of document in the EMEA of strategic eyesight, innovation, execution and business results. I’m good that we will just take the firm to new heights,” states Pavie in notes. By the 3rd quarter of 2022 the women trio plan to open up an business in Riyadh to enhance their Center East footprint.