Gucci Town Lands on Roblox With Activities and Shopping Experiences – Robb Report


Gucci is putting down actual roots in the metaverse.

Following putting in a amount of temporary activities in Roblox, the worldwide gaming system, Gucci on Friday unveiled Gucci City, a long-lasting place that provides some of the brand’s IRL choices to its rising digital audience.

Visitors to the city can obtain a variety of activities and browsing activities. The town, arranged all-around a central piazza in the form of Gucci’s double G symbol, features every little thing from a digital boutique to a cafe the place lovers of the Italian brand name can link and dangle out.

Just one of the eye-catching structures in Gucci City on Roblox. 


To assistance these connections take place, Gucci broadened the town’s functions over and above procuring. A portal in the city will transport you to an area termed Mini Recreation Heights, where you can contend in a wide range of troubles including Tile Takeover and Climbing tides to continue to keep the practical experience enjoyable and upbeat. The digital neighborhood also properties a Imaginative Corner in which you make your very own digital artworks employing particular patterns, shades and designs. If that’s not your scene, the Vault Plaza—inspired by the label’s new on the net Vault strategy store—nearby residences an exhibition area where by you can verify out some of Gucci’s hottest item drops and collabs alternatively.

Gucci Town on Roblox Vault

The Vault Plaza surrounded by blossoming crops. 


The Gucci Shop, situated just all-around the bend from the Vault Plaza, will supply digital things that you can gather or use to costume your avatar. You will find the manner pieces in the virtual area to be very detailed as they make the most of Roblox’s “Layered Clothing” tech for a hyper-practical effect created to match all avatar overall body types.

Gucci Town on Roblox Store

The Gucci store in Roblox. 


At last, the Electric power-Up Spot café is a laid-again space where by you can consider a split from routines and join with other customers. The much more you immerse oneself into the neighborhood, the additional of its electronic currency—GG Gems—you’ll be rewarded with. You can use these to acquire electric power-ups and digital products.

Gucci Town on Roblox Cafe

The Electrical power-Up Area café features a fountain surrounded by colourful florals. 


“Gucci Town is committed to people trying to find the unpredicted by an immersive space that translates Alessandro Michele’s eyesight into a lived and played narrative,” the brand name states in a statement. Each and every of the spaces in Gucci Town will be up to date on a regular basis with new information inspired by conversations on the manner house’s long term in the metaverse.

Gucci City follows an ongoing listing of virtual communities not too long ago released by other substantial-stop style labels. Ralph Lauren, for case in point, released a identical concept on Roblox previous year that gave people accessibility to an full wintertime-themed collection of sportswear parts. Balenciaga and Fornite’s collaboration designed headlines for presenting some products in the game and in the real world. Which is fitting, taking into consideration the line among our authentic and virtual lives is finding blurrier just about every working day.


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