Graff’s Campaign Brings Together Rare Gemstones in High Jewellery


Marking what is arguably the most substantial coming with each other of unusual gemstones to choose spot in a single large-jewelry selection, Graff’s most recent GRAFFABULOUS marketing campaign is all about breaking boundaries and bringing with each other the most treasured of gems.

High jewellery collections are frequently created all over themes, riffing on heritage motifs that discuss to the brand’s DNA, wherever gemstones and diamonds are meticulously chosen for their radiance and splendor to fit into the chosen principle. But there will come the scarce occasion when the attractiveness of the gemstones is so wonderful that no superfluous themes are essential. The incredible stones them selves guide the design and style of each jewelry piece and dictate the appear and experience of the assortment. These types of is the circumstance for Graff’s hottest high-jewelry marketing campaign, which sees the best gathering of gemstones ever witnessed in an assemblage of its type.

Presenting a treasure trove of the rarest and most precious gemstones and diamonds, GRAFFABULOUS offers a the moment-in-a-life span chance to enterprise into the really coronary heart of Graff’s legacy. The marketing campaign holds together an unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires, which are transformed into 80 a person-of-a-sort pieces of high jewellery, every development beginning with the stone and capturing its ability to bewitch the beholder.

The marketing campaign functions some of the most audacious jewellery at any time developed by Graff – the House’s craftsmen unquestionably did not maintain back again on creativeness and talent when they developed the pieces. Undoubtedly they had been captivated by the magic of the gemstones by themselves, an outstanding variety of Fancy Vivid Yellow diamonds that incorporates a 38.13-carat emerald-reduce yellow diamond set on a white diamond bracelet, a 17.08-carat oval-slice yellow diamond ring and a 36.24-carat cushion-reduce yellow diamond ring.

Graff Tribal Selection Multi-condition Yellow and White Diamond Sun + Moon Necklace.

Necklaces are found in abundance in the selection, fantastically developed to capture an pretty much ripple-like impact in the way the gemstones move from one stone to the other. “As designers, we pay attention to the music the stones are singing, focusing on the audio and the rhythm,” states Anne-Eva Geffroy, Graff’s director of style and design. “Like the ripples that emanate outwards when a stone is dropped in drinking water, the tempo increases as the jewels graduate in measurement until they reach a crescendo: a central motif the place the whole pressure of these all-natural gemstones is concentrated.”

Of course, motifs dear to Graff haven’t been forgotten: in this marketing campaign, modern day themes from the Tribal assortment are dissected and expanded upon to introduce customized-slash diamonds that ravish in their radiance and 3-dimensionality.

Qun Ye, Aya Jones and Grace Elizabeth front Graff’s newest campaign.

Capturing the natural beauty of the GRAFFABULOUS marketing campaign is none other than increasing star photographer Carlijn Jacobs. The brand’s largest to day, the campaign portrays renowned models Grace Elizabeth, Aya Jones and Qun Ye, who are depicted as Greek deities, heavenly queens who channel unparalleled natural beauty and might that’s matched only by the superior jewelry itself.

You can discover Graff’s collection right here.

This story first appeared on Prestige On the internet Hong Kong. 





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