Beepy Bella is the ethereal jewelry brand name encouraged by magical creatures

Photographs courtesy of Beepy Bella.

If you stay in New York Metropolis, frequent the dreamy Café Forgot or merely have an Instagram account, you are probably to have stumbled upon the ethereal jewelry brand name Beepy Bella. Influenced by all things fairy and fantasy, designer Isabella Lalonde’s handmade delicacies are adorned with glass-blown magic mushrooms and miniature strawberries her rings element sopping wet roses and there are beaded “elf jewel” earrings. Not to point out the candied pearl necklaces a short while ago worn by Devon Lee Carlson and Savannah Hudson (to Dua Lipa’s birthday party, no a lot less).

Rising up in between Switzerland, Paris and New York, Isabella commenced generating artwork at a youthful age and went on to study good art at Parsons. But it was not until she attended a jewellery class at Central Saint Martins that she was motivated to start the Beepy Bella model. Ever since, she has intended items inspired by the concept of utopia — inviting artists, poets, dreamers and creatives of all varieties to be a part of her there. “My jewellery is a way to connect how truly surreal it is to be residing on this earth,” she says, “in a galaxy, suspended in time.”

To demonstrate off the most recent Beepy Bella jewels, the designer tapped artist slash actress Sasha Frolova to shoot some self-portraits though quarantining in the wilds of upstate New York. Listed here, together with the boredom and stream of mindful-influenced pictures, we questioned Isabella to inform us all about her surreal world.


Notify me about the planet of Beepy Bella — how would you determine it and what is it like?
Beepy Bella is an ethereal, magical playground for fairies, elves and enchanted creatures.​ It can be frequently blossoming with imagination, positivity and enjoy. Artists, creators, dreamers, poets and creatives of any variety are welcome to contribute to the landscape of this intangible utopia. Beepy Bella jewellery is a bodily manifestation of my dreamspace. It’s a way to share my vision with others, in hopes that they come across a comfort and ease in this entire world that would not have existed or else, and that their imagination feels invigorated.

How do fairytales and fantasy perform a position in all of this?
Fantasy is the core of my brand’s ethos and it plays a deeply personalized part in my jewelry. As much back as I can remember, fairytales and fantasy have often expanded and added to my perception of fact. My jewellery is a way to communicate about how genuinely surreal it is to be residing on this earth, in a galaxy, suspended in time.

How does your operate and working experience as an artist notify your styles?
My tactic to jewellery design may possibly be manufactured a minor unconventional. Knowing I was an artist from a youthful age, I realized to cultivate an innate need to have to experiment and develop, which is main to the procedure of my good artwork practice. With my brand name, I do not abide by any seasonal calendars, I just make as I come to feel. This course of action allows for an organic and natural and considerate partnership to my creations. Jewellery is the ideal medium for me because it perpetuates my innovative side and difficulties me to finesse additional technicality and consideration into my end merchandise, each bodily and mentally. Jewelry style and design has been a seriously superior practical experience for me, as it at the same time stimulates my art follow.


A ton of your very small charms are handmade — could you wander us by your style and design course of action?
I style my parts with the organic and natural elegance of mother nature in brain. As I am a normally spontaneous person, numerous of my design ideas get applied in the second instead than commencing with a sketch. When I’m not pulling inspiration from moments inside of character, I’m encouraged by movies like Wonderful Planet and The Dark Crystal, as perfectly as outdated fairytale guide handles. Through my perform, I gravitate in direction of symbols like raspberries, mushrooms and frogs. These themes are representations of my utopia.

Are there particular components that you are drawn to in your pieces?
1 of my favorite mediums to work with is glass. It’s a magical process to soften and change pure components into glass. When glass receives actually warm, it turns into a honey-like regularity and takes on a glowing rusty orange/warm yellow color. Doing work with this medium in a gooey state is not only therapeutic, but also feels like a variety of wizardry. It’s a definitely exceptional method in that when the glass hardens and cools down, the colours of the glass entirely adjust and turn into anything wholly new — a reminder of nature’s capability to allure and surprise. Furthermore, I enjoy that glass is very quick to re-objective. That is, if I make a slip-up on a bead, I can soften the glass down once more and produce a new style and design with it. This ease would make it truly feel extra sustainable.


In what means has your have private style encouraged Beepy Bella?
As significantly as my art exercise conjures up my design and style, equally so has my personalized model. When I was rising up, I was lifted concerning Switzerland, Paris and New York. Being uncovered to these distinct cultures at a youthful age helped me comprehend the worth of fashion, no issue the geographical locale. I normally loved people looking at for the outfits, and can however do it for several hours on end to this working day. Observing how someone dressed on their own is like reading a ebook about who they are or how they are sensation internally. I appreciate the psychology factor of road design and self expression.

I perspective the course of action of dressing myself each individual morning as a puzzle. My outfit isn’t completed until eventually I sense anything “clicks” and I have an “aha” moment. Every time I place together an outfit, I study substantially a lot more about who I am thanks to the parts I chose and how I styled them alongside one another. It is similar to the approach of journaling, or acquiring a diary, but instead the clothes and composition of the outfit are the words that I am crafting down.

When I make jewelry, I generally look at an imaginary outfit that it will interact with. I would explain my jewelry as eclectic, experimental and classy, which are characteristics that I aspire to channel in my day-to-day style. It is a way to share my own self in each piece I layout for other folks, and that is why my jewellery is identified as Beepy Bella.


Your most up-to-date shoot is in collaboration with artist Sasha Frolova. How did that come about and what helps make Sasha the excellent Beepy Bella muse?
Sasha to start with caught my awareness for the reason that of her quirky, enjoyment temperament and eclectic vogue perception. I appreciate how expressive and beepy her personal style is. I felt that she would be a good Beepy Bella muse for the reason that we’re pretty equivalent in that we both equally use numerous hats as creatives and innovators. The self-portrait series is a seamless collaboration since Sasha was capable to make as she would normally, but with my creative route in head. Capturing video was a super exciting medium to function with mainly because I individually appreciate enhancing and Sasha has an awesome digicam to film with. My sister, Ines Lalonde, developed the soundtrack to completely immerse our viewers in an creative expertise.

Tell us about some of the noteworthy parts that Sasha’s exhibiting off listed here.
She’s sporting our classic glow-in-the-dim mushroom earring, which will be releasing in mossy environmentally friendly and neon orange pretty soon. The ceramic frog beads are handcrafted, as properly as the purple caterpillar pendant she’s donning in one particular of the necklaces. Sasha is also donning an octopus necklace, which attributes an intricate glass pendant wherever the octopus legs essentially hold it up on the necklace chain, making a 3D impact. I appreciate when pendants resemble the surreal and produce depth in the necklace. Last of all, she’s wearing the traditional Beepy Bella plaid brand socks, which are enjoyment and tremendous cozy.

If you could collaborate with any artist, who would it be? Why?
A present-day artist I would seriously really like to operate with is Anicka Yi. The way she incorporates science, experimentation and senses into her installations is really unorthodox and eye catching. Her parts unquestionably make my head melt, which is the greatest response to have to any art. She also utilizes a great deal of character, which includes ladybugs and microorganisms in her perform.