Make a pilgrimage to the model mecca of Selfridges and you can anticipate many matters: expertly curated designer collections new-fangled style and 1 of the best denim departments in London.
1 detail you do not anticipate to walk absent with? Yellow bags full of next-hand dresses. But this is topsy-turvy 2020.
For the initial time, Selfridges is opening an Oxfam shop pop-up, conceived and curated by the charity’s senior fashion adviser: stylist, editor, writer and contributing editor to British Vogue, Bay Garnett.
“It’s about shifting the perception of second-hand garments by putting them in a luxury place and using all individuals bells and whistles — the marble, the velvet, the constrained objects on the rails — to make it a high quality encounter,” claims Garnett, who has invested her 20-calendar year job championing thrift.
From the influential zine Affordable Day she co-launched with her pal Kira Jolliffe in 1997, which targeted on editorial shoots employing next-hand clothes, to styling Kate Moss in a charity store ensemble of banana-print leading and white shorts for a 2003 situation of British Vogue and orchestrating several Oxfam style displays at London Vogue 7 days employing only Oxfam donations, Garnett is the grasp of elevating the pre-liked.
Stocking 1,500 finds that she handpicked from Oxfam’s cavernous warehouse in Batley, West Yorkshire, the pop-up types portion of Oxfam’s thirty day period-very long #SecondHandSeptember campaign, which released last calendar year and encourages shoppers to not purchase any new apparel for 30 days. In accordance to the charity, 13 million items of clothes stop up in landfill each and every day in the United kingdom.
The pop-up demonstrates a dedication from Selfridges to persuade much more conscious browsing. Charge Gilfeather, Oxfam’s sustainability specialist, states: “Selfridges has taken a pioneering strategy. We hope the pop-up will shift perceptions close to second-hand clothing, exhibiting that you needn’t always obtain new to refresh your wardrobe.”
The cancellation of big fundraising activities and the forced closure of their 600 stores meant Oxfam missing £5 million a month in lockdown. In the meantime the ensuing economic disaster has remaining the poorest in culture even extra susceptible — making the simply call to arms come to feel added urgent.
Between Garnett’s edit for Selfridges are gems this sort of as a Nineties Jean-Paul Gaultier purple PVC go well with that in accordance to Garnett is “definitely a collectible” a mannish Seventies Jaeger coat and three Ossie Clark attire. Much has charity shop value tags, that means you will decide up necklaces for £3 and Doc Martens for £40, however the Gaultier suit will established you again £450.
The space, equipped out by Selfridges and staffed by Oxfam volunteers, opens nowadays for 4 weeks and is aspect of the department store’s new sustainable initiative Project Earth, which released very last month and has found Selfridges debut its 1st at any time rental assortment in partnership with peer-to-peer system Hurr, making it possible for you to lease attire from amazing female models these kinds of as Zimmermann, Attico and Cecilie Bahnsen for as tiny as £16 a working day, and a Prada pop-up devoted to the brand’s recycled nylon baggage. “The splendor of browsing in Oxfam is you are not just buying second-hand —the cash is virtually likely to assist the poorest persons in the earth,” states Garnett. “It is the actual reverse of what takes place in other luxury areas. It’s not earning the wealthy richer and creating a demand for much more creation, and that is a potent decision.
“For me purchasing second-hand has generally felt a bit political, there is a feeling of anarchy to it which is so highly effective.
“I consider all retail will have to modify the way that it’s completed, and this idea of all this things remaining created all the time without the need of any legislation … I assume a good deal of things are likely to improve.”