Antara Jewellery pays homage to women through its latest campaign ‘Diamond Diva’


Antara Jewellery has rolled out its brand marketing campaign ‘Diamond Diva’ with an intention to pay back homage to the power of girls and the support they give to each and every other.  

According to Tejas Nagda, CEO and advertising and marketing head, Antara Jewellery, the marketing campaign highlights the journey of a woman and the day by day troubles she faces. “Diamond Diva celebrates little times that clearly show that a lady on your own owns sufficient power but collectively they can make an effects. We think that women are the ‘Diamond Divas’ of now. These ‘Diamond Divas’ have come a lengthy way and are as worthwhile as diamonds in the life of people today all over them,” she additional.

By means of the marketing campaign, the brand name highlights the spirit of womanhood by demonstrating how women are every other’s guidance system in difficult predicaments. The movie exhibits 3 women of all ages serving to every other in diverse situations, enabling them to bear tough times. As for every the company, the a few ladies revealed in the campaign are demonstrated to be the epitome of power. “The movie celebrates women from distinct walks of life who are collaborating and not competing to achieve achievement and fight all odds to obtain the finish goal. This marketing campaign showcases how tiny gestures to each other and make lifestyle extraordinary. These minimal functions of kindness are what make women ‘shine together’. The tale of the women of all ages in the online video shows that they have arrive a very long way and are valuable to the persons around them,” the company mentioned.By way of the marketing campaign, the model showcases its array of jewellery models from day to day jewelry to ornaments for exclusive events. Antara Jewelry provides a array of collections these types of as The Diamond Series, Story E-book Wedding ceremony, Elara and Titli to cater to the demands of the audience. Recognized in 1981, Antara retailers are based at Dadar and Borivali in Mumbai.

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