Amazon Fashion announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize how a pair of shoes will look on their feet.
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. Once they select a shoe, customers tap the Virtual Try-On button on the product detail page and point the camera on their mobile device at their feet to see how the shoes will look on. Customers can then move their feet to see how the shoe looks from different angles and use the carousel to swap colors of the same style without needing to exit the experience. Customers also have the option of taking a photo of their virtual try-on experience and sharing the image with friends on social media by clicking the Share icon.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president, Amazon Fashion. “We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”
Virtual Try-On for Shoes also provides brands a new way to showcase product and to make shopping easier and more interactive.
The feature is available to Amazon customers in the U.S. and Canada.
Photo courtesy Amazon