Following introducing its luxurious stores in the U.S. back again in 2020, Amazon Manner is set to bring the new purchasing working experience to its European consumers in the U.K., Germany, France, Italy and Spain.
The suppliers will present completely ready-to-wear collections from recognized and emerging manner brands, which include the likes of Elie Saab, Christopher Kane and Altuzzara, with a lot more luxury manufacturers established to join the listing in the potential. Offered to access by way of Amazon’s website, collections are bought immediately from the collaborating brands and designers, supplying them full liberty to opt for what products are offered and at what selling price.
To rejoice the start, Amazon designed a marketing campaign shot by London-primarily based photographer Angelo Pennatta and styled by French stylist Charlotte Collet. Starring Kristen McMenamy, Treasured Lee, Leone Dame and Dara, the campaign aims to invite buyers into a planet of individuality and self-expression, redefining what luxury trend indicates.
Amazon’s enlargement of luxurious stores into Europe also observed the launch of a dedicated Instagram account, which enlists world-wide design and style ambassadors like Imaan Hammam, Tommy Dorfman and Camille Rowe to share their vogue inspiration.