Af94, Halsey’s New Beauty Brand, Is All Under $10


It’s no key that I harbor a deep, unabiding love for Halsey’s about-facial area magnificence model that goes again long prior to I joined the Elite Each day workforce previously this 12 months. Since launching about-experience in January 2021, Halsey’s been active launching new merchandise and increasing the brand’s cult faves in fascinating new shades, but they’ve also been challenging at function manifesting even much more make-up magic at the rear of the scenes. On Monday, July 25, Halsey launched af94, a new splendor model that’s younger, enjoyable, and all underneath $10. Like about-encounter, af94 is playful AF even though also keeping real to Halsey’s natural beauty ethos: that make-up really should be joyful without having cruelty and accessible without the need of compromise.

Af94 makeup, such as eye stickers, eyeliners, and multi-use facial area and lip products and solutions, is cleanse, vegan, cruelty-totally free, and comes with a significant dose of Y2K energy. Halsey’s attractiveness model signatures can also be conveniently noticed throughout the merchandise choices. There are a number of multitaskers in the af94 lineup in simple-to-use formats like crayons and sticks. There’s also a ton of colour in this initially fall, with notably vast shade ranges. Af94’s liquid eyeliner, Backline, for illustration, comes in 10 shades, its gel liner, *69, comes in eight, and so on, but I’m currently obtaining ahead of myself. Here’s every thing you want to know about Halsey’s new natural beauty brand, af94, which includes its standout products and solutions and where you can acquire af94 for yourself:

What is af94?

Af94 is Halsey’s second splendor model. The name blends their initials — Halsey’s legal identify is Ashley Frangipane — with the year of their birth, 1994, and the collection is incredibly substantially geared toward beginnings, whether or not you are new to make-up or just new to hoping vibrant colours and generating daring looks.

Launching with 12 items in around 50 colors, the brand also presents skin care goodies. Suitable now, af94 has just two skin treatment merchandise: Plead the Fifth, a facial area mist that functions as a primer and hydrator, and Welcoming Rewinder, a pack of 30 biodegradable make-up wipes. Makeup-wise, af94 has a good deal to present. Starting up major, you’ve obtained two eyeliner solutions, gel and liquid, in a vary of lively colours. There’s also Force to Commence, a volumizing mascara that comes in black, purple, blue, and a fruit punch pinky red. Af94 also features 3 designs of Wrong Advertising and marketing, its bogus lashes, and Shadowboxer, a creamy eye pencil that will come in 10 shades.

We at Elite Everyday only incorporate solutions that have been independently chosen by our editors. We may well obtain a portion of revenue if you purchase a solution via a hyperlink in this write-up.

For cheeks, you’ve bought Playdate, a multi-use cheek and lip tint that comes in 5 sheer, but buildable, shades. There’s also JoyStickers, my private fave, a assortment of stickers for encounter and system that are so Y2K I could actually perish. There’s also a ton on offer for lips. Af94 released with Give ‘Em Lip, a superior-glow lip gloss in six shades, Scribble Stick, a shiny lip crayon in 8 shades, and a matte liquid lipstick, Majorly Matte, which comes in 10 shades.

How is Halsey’s af94 various from about-deal with?

Although each of Halsey’s makes are all about artistry, af94 is extra very affordable and geared toward more youthful buyers. In the brand’s start announcement, Halsey relayed the memory of preserving up to get their very to start with eyeliner when they had been 15 a long time previous. “It was electric blue and a large buy for me at the time, but the thrill of carrying these types of a bold color was worthy of every single penny,” they shared. “I established af94 so that everyone and absolutely everyone can chase that rush of standing out with daring make-up, but at an inexpensive value.”

In which can I acquire af94?

You can only score af94 splendor merchandise in two spots. If you favor to do your makeup procuring in person, you can get af94 in shop at a Walmart, the brand’s special retail lover, around you. If you like to store on the net, you can purchase af94 make-up on the brand’s formal web-site or at


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