Activist Bluebell wants Richemont to focus on jewellery, watches

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ZURICH, July 20 (Reuters)Bluebell Funds Partners desires Swiss luxury products group Richemont CFR.S to concentrate on jewelry and watches, the activist fund manager instructed Reuters on Wednesday, stating such a move could double its share cost in the medium term.

“We would like them to focus on what they are very good at, which is really hard luxury — jewelry and watches,” Bluebell associate Marco Taricco reported in a phone job interview, a working day just after it emerged that the fund was in search of board modifications at Richemont.

Sharpening its concentrate would assistance Richemont narrow the low cost in valuation to French group Hermes HRMS.PA, Taricco mentioned, suggesting Richemont rename itself the Cartier group to capitalise on its “superb, iconic manufacturer”.

London-dependent Bluebell, with around 250 million euros in assets, grabbed the spotlight final 12 months when its campaign at French team Danone DANO.PA led to a administration overhaul.

The corporation has one more campaign in France targeting construction components huge Saint Gobain SGOB.PA.

Bluebell was not functioning with activist buyers and fellow Richemont shareholders 3rd Position and Artisan on its hottest marketing campaign whilst it knew them very properly from other functions, Taricco explained, incorporating: “I would be expecting them to be totally aligned with our view.”

Bluebell has been invested in Richemont for 1-1/2 years and had a stake well worth 105 million Swiss francs ($108 million), he mentioned. Richemont has a sector capitalisation of amost 55 billion Swiss francs, according to Refinitiv Eikon knowledge.

The organization, which tends to make Cartier jewelry and IWC watches, created a miscalculation by having possession of loss-producing online retail small business YOOX Web-a-Porter (YNAP), he stated.

Richemont, controlled by Chairman Johann Rupert’s spouse and children via a dual-share capital composition that offers unlisted B shares 50 percent the voting rights, stated on Tuesday it was examining Bluebell’s ask for to amend statutes at the Sept. 7 annual assembly.

Bluebell is searching for a board seat for Francesco Trapani, the previous head of Italian luxury label Bulgari and a Bluebell co-founder.

“You couldn’t locate a much better prospect if you ended up seeking around the planet,” Taricco claimed.

($1 = .9711 Swiss francs)

(Reporting by Michael Shields and Oliver Hirt Enhancing by Kirsten Donovan)

(([email protected] +41 41 528 3630 Reuters Messaging: [email protected]))

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